Brand Assets
Welcome to the Nook Community. For all our partners and collaborators, or anyone looking to use any of Nook's Brand Assets
Nook Brand Colors
#25412E
#EDE6D4
#F5F2EB
#2B2B2B
Logotype
Nook’s logo is a wordmark.
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The letters are made up of simple curvatures that are reminiscent of the space’s architecture.
As the logo is an important symbol of Nook’s identity,
it must be presented in a consistent way.
It is also important to give it ample clear space, and to use it at legible sizes whether in print or on screen.
MINIMUM REPRODUCIBLE SIZE
DIGITAL/WEB
48px
1cm
COLOUR GUIDELINES
DO's
Nook's logo is primarily in the Forest colour, used only on a white or off-white background
The logo can also be used in the Cream or White colour, typically on dark coloured backgrounds and images
The Cream or White logo should be placed over darker areas of photos for maximum legibility and contrast
DON'Ts
The logo should never be set in black, except in instances where it is intended on a black and white document​
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The logo should never be set in pure white (#FFFFF), except in instances where it is intended on a black and white document​
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The logo should not be set in any other colour aside from Forest. There may be certain instances that require the logo in another colour, but it should generally be avoided
PLACEMENT AND COMPOSITION
The logo should stand on its own, not within another shape or container
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The Cream or White logo should be placed over darker areas of photos for maximum legibility and contrast
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The Forest logo should not be used over photography unless the area of the image is white or near-white
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The logo should not be used as an outline
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No other text or elements should be added to the logo
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The logo should be scaled and displayed proportionately, and should not be stretched out of proportion
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The letters of the logo should maintain its intended position and spacing, and should not be altered